Kapten Batik — 'Who is Kapten Batik?' ad creative

Context

Kapten Batik is a Malaysian batik shirt label sold in airport retail. The brief was a single ad creative to introduce the brand with a light touch, set inside the store itself.

Challenge

• Lead with a question rather than a product shot, and still make it obvious what the brand sells.
• Keep the store interior as the backdrop without letting it compete with the talent.

What we did

Design

• Composition — the talent in a batik shirt, framed by a soft shape that echoes the brand's "B", against a desaturated photograph of the store floor and racks.
• Copy hierarchy — "Who is Kapten Batik?" as the headline with a playful one-line answer beneath it; the retail partner's mark kept to the corner.

Outcome

• Ad creative delivered for social and retail-partner use.