Work
Designed, built and launched by Laboe.
Design
Brand & packaging
The Florist (own product)
The Florist — multi-merchant storefront platform
Live at theflorist.asia with 50+ merchants on the platform — a florist goes from signup to a themed online store in minutes, with no developer involved.
Cinnamore
Cinnamore — bakery brand identity
Brand identity delivered — handwritten wordmark, colour system, character illustrations and packaging application for a cinnamon-roll bakery.
Shanghai Yanxiaotang 上海焱小棠
Shanghai Yanxiaotang — packaging design, month by month
A monthly packaging partnership since April 2025 — gift boxes, food packs and labels, each handed over as a print-ready dieline.
Chayan Yuese 茶颜悦色
Chayan Yuese — overseas snack packaging
Twelve snack packs rebuilt in English for overseas shelves, each delivered as print-ready artwork on its own dieline.
CaseSnapBrand identity and colour system
Campaign & key visual
Ribena
Ribena — 'Ke Kodiang With Love' finale contest visuals
Contest key visual and a static mechanics adaptation delivered for Ribena's Hun Haqeem finale-screening promotion.
airasia Super App
airasia ride × MPL MY — 'Ride to Season 11' key visual
Campaign key visual delivered for the airasia ride × MPL MY Season 11 promotion.
Youth Era Music Gala 青春纪 · Ganzhou
Youth Era Music Gala 2026 — key visual and roll-out
One key visual and its full roll-out — posters, ticketing placements, social, outdoor and on-site — for a four-artist stadium concert in Ganzhou.
Joymom's 娇妈妈
Joymom's — Mid-Autumn 2026 catalogue and campaign
The 2026 Mid-Autumn catalogue, in-store print and a season of social posts delivered for a Malaysian mooncake brand.
Kapten Batik
Kapten Batik — 'Who is Kapten Batik?' ad creative
Ad creative delivered for Kapten Batik's airport-retail presence.
Starbucks Brunei
Starbucks Brunei — First Coffee Seminar event visual
Event key visual delivered for Starbucks Brunei's first coffee seminar, for social and in-store use.
UnicareProduct key visual 
Free Fire (Garena)Game feature key visual 
Idee Living × MyfeelCrowdfunding product visual 
Cahaya HillsProperty launch visual 
Resorts World CruisesCampaign visual 
Fiesta FantasticaEvent key visual
Social content
GardianProduct social visual 
Country Garden 碧桂园Event poster — Parents' Day DIY workshop 
CaptainSocial static
Development
Websites
Soul Youth
Soul Youth — bilingual B2B brand platform
A complete bilingual brand platform — public website plus admin CMS — live at soul-youth.com, with products, news and inquiries manageable in English and Chinese without a developer, and the SEO foundation built in.
JNT Manpower Solutions
JNT Manpower — foreign-worker agency website with a self-serve CMS
Launched: a ten-page agency website with a custom admin for articles, FAQs, offices and enquiries — the client's team edits content without a developer.
Ruide / RID Laboratory
RID — accredited testing laboratory website
A live, bilingual laboratory website where overseas institutions can evaluate accreditation, methodology and services in English, with credentials, contact channels and company story managed through a custom CMS.
Platforms & apps
The Florist (own product)
The Florist — multi-merchant storefront platform
Live at theflorist.asia with 50+ merchants on the platform — a florist goes from signup to a themed online store in minutes, with no developer involved.
Kaki Gaming
Kaki Gaming — gaming companion marketplace
Phase 1 shipped in three weeks across web, iOS and Android — 100+ games listed, six local payment rails feeding one credit ledger, and an operator console running it all.
Crownlivin
Crownlivin — reseller configurator for Shopify
Proof of concept delivered: two development stores ran the full reseller flow — storefront configurator, reseller checkout, paid-order webhook, wholesale order created in the supplier's Shopify — proving the architecture before any build commitment.
Rekt Paper Scissors
Rekt Paper Scissors — memecoin utility layer and arena
Phase 1 reached public beta two weeks from start, with the full loop running as play-money: deposit, blind matching, two game modes, VRF jackpots, signed withdrawals and leaderboard payouts.
Internal systems
A licensed crypto payments company
Crypto payroll platform
A dual-console payroll platform — operations app plus operator admin — covering the full batch lifecycle with enforced approvals, funding reconciliation and audit trails, validated by an extensive automated test suite and staged acceptance deployments.
Creative studio (SaaS product)
WhatsApp lead-generation platform
A live, self-serve product: a merchant signs up, trials real leads, and collects a fresh, deduplicated daily lead list with one click — each lead paired with a ready-to-send WhatsApp opener.
Marketing
Campaigns
Ribena
Ribena — 'Ke Kodiang With Love' finale contest visuals
Contest key visual and a static mechanics adaptation delivered for Ribena's Hun Haqeem finale-screening promotion.
airasia Super App
airasia ride × MPL MY — 'Ride to Season 11' key visual
Campaign key visual delivered for the airasia ride × MPL MY Season 11 promotion.
Kapten Batik
Kapten Batik — 'Who is Kapten Batik?' ad creative
Ad creative delivered for Kapten Batik's airport-retail presence.
CrownlivinPromo campaign visual 
airasia Super AppSocial ad — Enjoy Low Fares 
airasia Super AppRaya Sale campaign visual
Social
Joymom's 娇妈妈
Joymom's — Mid-Autumn 2026 catalogue and campaign
The 2026 Mid-Autumn catalogue, in-store print and a season of social posts delivered for a Malaysian mooncake brand.
OVER
OVER — product social series
A running series of product social posts delivered for OVER's drinkware range — cups, bottles and shakers.
SEO & visibility
The Florist (own product)
The Florist — multi-merchant storefront platform
Live at theflorist.asia with 50+ merchants on the platform — a florist goes from signup to a themed online store in minutes, with no developer involved.
Soul Youth
Soul Youth — bilingual B2B brand platform
A complete bilingual brand platform — public website plus admin CMS — live at soul-youth.com, with products, news and inquiries manageable in English and Chinese without a developer, and the SEO foundation built in.