RID — accredited testing laboratory website

Context

A drug-abuse testing laboratory in China — CNAS-accredited to ISO/IEC 17025, holding 20+ testing patents, and part of an SGX-listed compliance group — wanted to win institutional clients across Southeast Asia. Domestically its credentials were strong; internationally it was close to invisible, with no meaningful English-facing web presence.

Challenge

• Credentials that carried weight domestically were invisible and illegible to overseas institutions.
• The site had to be English-first for Southeast Asian institutional buyers while remaining fully bilingual.
• The parent group's listed-company endorsement had to be present without overwhelming the lab's own brand.
• An English rebrand landed after launch and had to be executed consistently across the live production site without breaking it.
• Testing capability claims had to stay carefully qualified — turnaround, detection windows and legal effect all depend on jurisdiction.

What we did

Development

• Credibility architecture — a credentials wall grouping accreditation, proficiency testing and enterprise qualifications; methodology explained as a six-step sample-to-report workflow; detection parameters presented in expandable technical depth, so institutions can verify substance before they make contact.
• Parent endorsement without brand dilution — the SGX-listed parent appears as a slim trust bar above the header, visible on every page, never competing with the lab's own identity.
• Bilingual, English-first build — routed URLs, per-locale metadata with hreflang, CJK-safe typography, and language-matched assets down to the accreditation certificate image.
• Claim hygiene as an editorial rule — every statement about detection windows, turnaround and legal effect is qualified against confirmed materials and local regulations.
• Multi-channel contact — WhatsApp, LINE, WeChat and email alongside an inquiry form, suited to each region.
• Custom CMS — credentials, contact channels and company story managed by the lab's own team; the English rebrand was executed site-wide on the live production site.

Outcome

• Overseas institutions can now discover and evaluate the laboratory entirely in English at ruide.org.
• Accreditation, proficiency testing and patents are presented as verifiable, structured proof.
• The English rebrand is live and consistent across every page and both languages.
• The lab manages credentials, contact channels and its company story through a custom CMS.
• Validated against the live production site across three viewports in both languages.