
Guide7 min read
Logo or brand identity: which does a Malaysian SME actually need first?
A logo is one mark; a brand identity is the system of rules that makes everything the business puts out look like the same business. Most small companies in Malaysia buy the logo first and the system never — which is why the shopfront, the packaging and the Instagram page end up looking like three different companies. If you can only afford one, buy the smallest identity system, not the biggest logo.
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