Cinnamore — bakery brand identity

Context

Cinnamore is a cinnamon-roll bakery that needed an identity from scratch: a mark that could sit on a takeaway box, a sticker and an Instagram profile, and feel as playful as the product.

Challenge

• Land on a wordmark with genuine hand-drawn warmth that still reads cleanly at small sizes.
• Build a colour and illustration system that works on print packaging and on screen without adjustment.

What we did

Design

• Wordmark — "cinna / more" stacked in a loose handwritten script, presented in a modern, playful take on hand lettering.
• Colour system — pink, deep green and dark brown used as flat blocks and reversed pairings so the mark holds on any of them.
• Illustrations — a line-drawn character carrying an oversized roll or lounging in a cup, used on the box and as stickers.
• Application — a pink gable takeaway box with the wordmark and characters, sticker sheets, and the social profile avatar.

Outcome

• Brand identity delivered with packaging and social applications.