airasia ride × MPL MY — 'Ride to Season 11' key visual

Context

airasia ride partnered with the Mobile Legends Professional League Malaysia for Season 11, offering promo codes on rides to and from the stadium. The campaign needed one key visual carrying both brands and two promo codes.

Challenge

• Hold two partner logos, a headline, two promo codes with their conditions, a promo period and a call to action in a single square without it reading as a poster of small print.
• Make a ride-hailing car feel like it belongs in an esports world.

What we did

Design

• Scene — an airasia ride car breaking out of a phone screen showing the league's tiger emblem, on a red light-streak background that matches the brand while borrowing the league's energy.
• Information layout — headline top right, the two promo codes as pill badges with their discount lines beneath, and the period, conditions and app call-to-action pinned to the bottom edge.

Outcome

• Campaign key visual delivered for social and in-app use.