Design · Marketing
Joymom's — Mid-Autumn 2026 catalogue and campaign
Joymom's 娇妈妈
Context
Joymom's (娇妈妈) is a Malaysian mooncake brand. For the 2026 Mid-Autumn season it needed one catalogue to sell the whole range, print for the shop counter, and posts to carry the season on social.
Challenge
- Six ranges and the gift sets, each told apart at a glance and priced, without the catalogue turning into a menu.
- One look that holds from a catalogue page to a counter poster to a phone screen.
What we did
Design
- Catalogue — twelve pages opening on "月圆家圆 · 福满心间", then one range to a page: Maruchi, Premium, Classic, Multi Layer, Double Layer and the Sugar-Free Gift Set. Every flavour is named in Chinese and English with its price in ringgit, and the season's offers get pages of their own.
- The look — every range set on stone plinths against a pale moon and bamboo shadows, in the brand's warm beige.
- In-store print — a "check in and redeem a gift" poster for the counter, a roll-up stand, and A1 and A3 posters.
Marketing
- Social — static posts and short videos from July towards the festival, with a countdown series.
Outcome
- Catalogue, in-store print and the season's social posts delivered.
- Scope
- Catalogue, Key visual, In-store print, Social content, F&B
- Outcome
- The 2026 Mid-Autumn catalogue, in-store print and a season of social posts delivered for a Malaysian mooncake brand.
Completed