Ribena — 'Ke Kodiang With Love' finale contest visuals

Context

Ribena sponsored a finale screening of the drama series Ke Kodiang With Love with its lead actor, Hun Haqeem, and ran a purchase-and-win contest around it. The campaign needed a hero visual and a version that carried the full contest mechanics.

Challenge

• Fit three talents, two product packs, the series branding and the broadcaster's mark into one square frame without losing the product.
• Carry a dense set of mechanics — prize tiers, steps to enter, WhatsApp submission — on the static version while keeping it readable on a phone.

What we did

Design

• Key visual — a purple-washed kampung scene as backdrop, the talent trio in the foreground, and the two Ribena packs anchored at the bottom with blackcurrant fruit; headline set in the campaign's chunky display type.
• Mechanics adaptation — the same scene reworked around a central panel holding prize tiers, a three-step "how to win" row with a QR code, and the campaign start date, so the social post and point-of-sale use could share one system.

Outcome

• Campaign key visual delivered for social and in-store use.
• A mechanics-heavy static version delivered in the same visual system.